FINANCIAL SERVICES
Investment analysis is at the core of our business. Our approach to investment analysis is very basic. We analyze the total portfolio for diversification, test the portfolio for total expense efficiency, and finally we make sure the investments being held are high quality.
DIVERSIFICATION
Modern Portfolio Theory is a fundamental investment philosophy we follow. We believe that if an investor holds a diverse set of asset classes, market fluctuations may be less intense, and thus safer for long-term investors. Clients often need to have their portfolio “rebalanced” several times throughout the year, depending on market fluctuations.
EFFICIENCY
Dollar cost averaging is a technique designed to reduce market risk through the systematic purchase of securities at predetermined intervals and set amounts. Many successful investors already practice without realizing it. Many others could save themselves a lot of time, effort and money by beginning a plan.
COSTS
Each individual investment carries three common components of costs: commissions, expenses, and trading fees. There are now tools available that allow us to determine the total cost of each separate investment. Our approach is to understand the client’s needs, and then determine the most cost-efficient way to accomplish long-term success.
QUALITY
Not all investments are created equal. When two investments have similar costs, we will select the one that has a documented track record of consistency and reliability.
FUNDAMENTALS
We believe that there are three fundamental levels of financial needs held by our clients.
1. Individual Products: The first is a product-based need where it is easily recognized that a particular product can meet the needs of specific situation. Out of a desire to operate with the highest degree of prudence and integrity, each product sold has the need and solution properly documented.
2. Financial Planning: Where our clients desire a comprehensive approach to formulating a financial strategy, a full financial plan is created. Our fee-based approach to financial planning allows there to be no break in the continuity of obligation regarding the advice rendered. We work to assimilate the client’s existing investments, insurance policies and debts into the new plan and make corrections or add products as we go.
3. Wealth Management: For clients with on-going financial needs, such as a business owner, real estate investor, or high-net worth individual, we offer a wealth management platform. In this capacity, we are able to help with financial projects of various types, including advanced investment analysis, financial analysis, and business planning, and more.
BUCKHEAD FINANCIAL
Your Full Service Financial Center
